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Las Vegas Market: Summer 2016

Lauren Ward

Vegas Market Showspace

I Love My Pillow debuts new packaging at Vegas Market

We are unveiling a new design for our product packaging at the Las Vegas Market this week. On display at our showroom in space C1428 at the World Market Center, the new packaging was developed to ensure the brand message is simple and easy to understand.

Earlier this year, we launched an exciting brand initiative to simplify our message. The new packaging design provides a consistent look for all I love my pillow products. Our brand is now modern, fresh and distinguished. The new look is a significant improvement over the old packaging, with the brand name featured in updated colors and a refreshed logo.

Manufactured using domestically produced foam, each I Love My Pillow pillow comes with its own registration number featured on an informative brochure inside each package, which aims to create an interactive experience. Customers are encouraged to register their pillow at ilovemypillow.com to take advantage of the perks that come with registration program. A pillow is a very personal decision; the registration program gives our team the ability to provide personalized customer service.

I Love My Pillow expects the new packaging available to customers by November 2016.



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